Platforms should look to go beyond what the new code of practice expects, although this may not be enough to silence calls for stronger measures
New Zealand develops self-regulatory framework for online safety: Major tech companies and social media networks have collaborated with not-for-profits Netsafe and NZTech on a new voluntary code of conduct, which aims to set the benchmark for online safety in the Asia Pacific region. On 25 July 2022, Amazon, Google, Meta, Twitch and Twitter signed into effect the “first-of-its-kind” Aotearoa New Zealand Code of Practice for Online Safety and Harms. Developed with input from civil society groups, the self-regulatory framework requires signatories to actively reduce harmful content on their digital platforms and services in New Zealand (and to report annually on the actions they have taken to do so), and to improve transparency of policies and processes. NZTech is responsible for administration of the code, while a multi-stakeholder governance panel will oversee compliance with its various obligations.
Critics think the code will do little to curb online harms: Though the code of practice has now been finalised and launched, it is envisaged as a “living document”, which can be amended biennially. Nevertheless, some stakeholders have voiced concerns that the first iteration will be insufficient to safeguard against the seven types of online harms it identifies, including bullying, hate speech and false information. A joint statement from Tohatoha NZ, InternetNZ and the Inclusive Aotearoa Collective Tahono describes the code as a “weak attempt to preempt regulation” that does nothing to enhance the accountability of digital platforms or protect individuals, communities and democracy from harm. The statement also considers the Government’s ongoing Content Regulatory Review as the appropriate vehicle for developing a framework to help keep internet users free from hate and harassment.
This attempt to create safer digital spaces may still lead to regulation: New Zealand’s code comes as jurisdictions around the world start to enact legislation to curb certain online behaviours and material. The EU, for example, has passed the Digital Services Act (a landmark piece of legislation focused on tackling illegal and harmful content online) and it has also strengthened its disinformation code of practice. The Aotearoa code builds upon online safety principles already established domestically and leverages those in place in Australia and the EU, including bringing to New Zealand the same regime on mis/disinformation currently in operation in Australia. In light of the criticisms, platforms should strive to go beyond what is expected in the code. However, as the problem of online harms grows, it is still likely the New Zealand Government will consider regulatory interventions to bolster the protections offered by the new voluntary measures.
Source: https://www.netsafe.org.nz/tag/online-safety-code-of-practice/
